This is for accountancy firm owners, professional service advisers, fractional c-suite and consultants who have previously only used LinkedIn to talk to their peers and are now ready to start using it proactively to find new clients.

If you’re tired of using traditional and unpredictable lead generation methods like networking and word of mouth, and want to take control, this is for you!

You could, but will you? Most accountants don’t have the time or strategy to make it work consistently.

This takes the guesswork (and effort) off your plate by learning from someone who has already done it.

I’ve spent over a decade working with accountants, and professional service advisers like you. I know exactly who your prospects are and what they need from the services you offer. I know the industry inside out and understand the clients you are targeting.

I’ve walked the walk - I’ve built my own LinkedIn presence from scratch and now have a business based on inbound leads and online referrals, so I know how to get the most out of the platform.

Perfect. My LinkedIn ghostwriting service is built for accountants and finance professionals who know they need to be visible but don’t know where to start. I make it simple, structured, and stress-free.

That’s why I’m here! I’ve been writing B2B marketing content for over 20 years and specifically working with accountants for over a decade. I’ve also spent the last 2 years building my own LinkedIn profile.

By working with me, you’ll benefit from my years of experience, as I know exactly how to position you and your services to attract clients and grow your online presence.

You can but that’s only going to be of interest to your peers and they’re not the ones who pay your bills!

Creating content to attract new clients requires you to talk to them directly and paint the picture of how you can help them, not be full of technical jargon.

My LinkedIn ghostwriting turns your expertise into relatable content that potential clients will immediately see themselves in, making you the obvious choice to help them.

You’ll need to put in some effort, but it’ll be a whole lot easier than figuring it out from scratch.

All packages include a strategy call to get your positioning right. We will revamp your profile so it acts as a sales landing page, not a CV.

I’ll guide you on how to find your prospects and, depending on which package you choose, you will have either content written for you or ideas to write your own posts.

So instead of staring at a blank screen, you’ll have a clear plan to follow, making writing and posting much faster and more effective.

LinkedIn should be a key client attraction tool, not an afterthought. This gives you the strategy, content, and positioning to make LinkedIn consistently work for you.

The ideas and content you will have for your LinkedIn posts can easily be repurposed for other marketing activities such as website content and email marketing, to give a joined up message across your channels. I can help you with these too.

Your LinkedIn content can also be used to generate email sign ups and direct traffic to your website where you can nurture prospects further.

We’ll discuss this at your strategy call but, generally, content includes identifying the pain points and problems that your prospects are facing and positioning your services as the solutions to these.

I use storytelling to paint the picture of the transformation you can bring to their business/life by talking about the outcomes your services offer them.

We’ll add bits of what makes you unique, whether that’s talking about your professional journey, hobbies, or working week.

It will be different for everyone (depending on how much you’re happy to share), but adding that human element helps your readers connect with you on a personal level.

It’s all about creating that human to human connection which will give you the edge over someone else who offers a similar service.

That’s great - but referrals are unpredictable, and reliant on other people continuing to refer you. They can slow down for a number of reasons and have a knock on effect to your sales pipeline.

This is taking matters into your own hands to give you a steady stream of visibility, and inbound interest, so you’re never relying on word-of-mouth alone.

That is up to you. I recommend posting 4x week to create a consistent presence.

However, the most important thing is to find a schedule that works for you.

You need to be able to engage on LinkedIn on the days you post to get the maximum benefit from them.

Therefore your posting schedule needs to be manageable and fit in with your other commitments to ensure you stick to it.

Your profile revamp gives you an instant authority boost - you’ll look the part from day one. 

And with consistent posting and engaging with others on LinkedIn, you’ll send more traffic to your profile and start more conversations. This will lead to more inbound opportunities within weeks.

The more you show up, the faster you build your visibility into trust with prospective clients.

Because your competitors already are.

With everything now being digital, the way people find accountants has changed.

Clients are searching online before they choose who to work with, and if you’re not visible, you’re not an option.

By positioning yourself as the expert and the solution to their problems, you ensure your prospects find you first. 

Creating an online presence through LinkedIn allows you to reach huge numbers of people, that you are not able to do in person.

It’s often a great introduction to people you may go on to meet in real life, but you would never have met otherwise.